Here at DESiN LLC, we believe eating is one of life’s greatest pleasures and that everyone should have an enjoyable dining experience. We also believe that the device should look as beautiful as it functions. It represents our belief that being different, and living with physical challenges can be fulfilling, inspiring and cool — technology, and specifically robotics, combined with modern design should facilitate that.

While we first designed Obi to make dining a more refined experience for both caregivers and users, we always kept elegant design as a main priority throughout our innovation process. And while we usually tout how Obi can make dining a more dignified experience for our users, we’re also incredibly proud of our robot’s iconic design and natural flowing form. We strongly believe that no one should have to choose between products that work well and those who look beautiful. With Obi, we’re happy to bring you the best of both worlds!

So when we entered the 2016 IDEA Competition, and recently found out that we made it to the final round, we were proud to add a design accolade to our resume! We think it is extremely important for a device like Obi a.k.a. durable medical equipment (DME) to be shaking things up in a design competition. As DME is usually dictated by a medical necessity, an underlying message of “beggars can’t be choosers” seems present. Function trumps form as is expected with any hopes for insurance reimbursement. Obi is here to set a new expectation, that someone shouldn’t have to make compromises when it comes to quality of life and independence.

For those who aren’t familiar, the IDEA awards (which stands for the International Design Excellence Awards) is a design competition sponsored each year by the Industrial Designers Society of America. While it takes many inventors years for their products to be accepted into this prestigious competition, we’re excited to announce that we’ve been named a finalist after our first year of submitting Obi for the honor!


Each year, the IDEA awards recognize products and innovations across industries for extraordinary designs, with each submission judged by a jury of renowned expert designers in a variety of fields and disciplines (including those who work at companies like Amazon, Whirlpool, Motorola and more). It’s a huge honor to be recognized by such acclaimed designers in the community for our attention to design, ensuring that our users have an elegant and dignified dining experience!


At DESīN LLC, design is at the cornerstone of everything we do. It’s even the inspiration for our name! We believe it’s integral to design beautifully and with purpose. We’re excited to continue innovating and refining Obi in the years to come; to help serve our users both with thoughtful design and technological sophistication. A big thank you to everyone involved in the IDEA awards for the honor of making Obi a finalist!

Follow along with our IDEA awards journey on our Facebook page to see if Obi wins the big award. We’ll make sure to make a big announcement as soon as we find out!


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